Power of Yorkshire brand can fuel food suppliers’ growth ambitions

THE importance of brand and a product’s name and positioning was the focus of a discussion held for food and beverage manufacturers and suppliers in the region.

The discussion, held in the plush surroundings of Rudding Park Hotel in Harrogate and sponsored by law firm DLA Piper and bank Santander, kicked off with brand name and positioning – how do businesses ensure that they get it right?

The starting point has to be understanding the consumer and target audience, said Charlotte Hambling, UK head of m... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...