International Trade: Create export value by focusing on your product

WEST Yorkshire-based global publisher Emerald Group exports 92% of its business. As the world has changed, so has Emerald’s business.

“We’ve found that about ten years ago our product changed from being a physical print product to a digital product. When this happens, the world is suddenly a very different place,” Emerald’s finance director Simon Cox says.

“There are no ports to worry about and no handling agents and the risks are massively minimised because you don’t ... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...