The future of sport: Sports science can boost profits

BUSINESSES that learn lessons from sports science have the chance to steal a march on their competitors.

While traditionally employers have focused little on staff welfare beyond the office or factory door, more enlightened firms have realised that a broader approach to employee wellbeing can boost the bottom line.

Sheffield Hallam University is using knowledge gleaned from helping elite athletes perform to the best of their potential to help businesses develop healthier, happier and more productive workforces.

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