Customers are driving change within traditional financial institutions

Nick Quin
Nick Quin, public affairs manager at Yorkshire Building Society (YBS), believes changes in banking are being driven by customer preferences and behaviours rather than simply advances in technology. He says: “Some customers will wish to interact with providers exclusively digitally, some face to face or by phone, but probably the largest group will opt for some combination of all three, depending on what they are seeking to achieve. “We believe the most successful mortgages and savings providers will be those able to offer cu... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...