Asda opens new centre of excellence

Asda has now opened its new Merchandising Centre of Excellence (MCE) in Leeds, close to its existing head office. Located on the former Pentair site on Great Wilson Street, the MCE includes a full-size model store for mocking up different shelf layouts and a state-of-the-art virtual reality lab. Asda and its suppliers can use the MCE to test store layouts and construction plans virtually. In addition, the site features a 650-seat auditorium where Asda will host conferences for colleagues and suppliers, and 148 colleague parki... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...