Honey Monster set for TV return after £1m investment

The Honey Monster is set for a return to TV as part of a £1m investment by new owners, Selby-based The Brecks Company.

Set to air on Monday 3 September, the new advert is to promote that Honey Monster Puffs has re-launched with a new recipe, brand new packaging and labelling and a bigger pack size of 520g.

The TV advertising has been created by Manchester agency, Magnafi (part of The Gate Films), and features an animated Honey Monster with Honey Monster puffs at breakfast time.  

Robot Food, the Leeds-based agency, also delivered the new pack design too. The new packaging features a “nothing scary in here” tagline on the box front to highlight the brand’s transparent nutritional information on their labels.  

The Honey Monster’s social media activity is  managed by another Leeds based agency, CreativeRace.

Gillian Clarke, Brecks Food Brand Director, said: “Honey Monster has changed! A new look box, even more transparent labelling, a fresh approach to social media communications, and a magical presence on TV means that Honey Monster Puffs will become more relevant to a brand new generation of Honey Monster fans.

“Honey Monster Puffs has less than half the sugar of the original recipe for Sugar Puffs.  The product is fortified with vitamin B, fibre, iron and the grains are already naturally low in both fat and salt. We felt it was time that Honey Monster made some noise – he’s been quiet for too long.”