Advertising watchdog bans Jet2 ad over baggage allowance confusion

Jet2 has been banned from running a radio ad which the advertising watchdog deemed misleading. The radio ad, which was heard between February and March 2017, came to the attention of the Advertising Standards Authority when two complainants challenged whether the ad misleadingly implied that the 22kg baggage allowance was included in the flight prices quoted. The travel company owned by Leeds-based Dart Group argued that that the ad also stated that “charges may apply”, which they believed made it clear that not everything w... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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