The risks and rewards of big data

BIG data is becoming critically important to all businesses – both in terms of analysing internal performance data to make informed decisions and in understanding who the customer is and what they want.

The collection of customer data started in 1995 with Tesco’s Clubcard and has since evolved into the mining of that data to further improve and personalise the customer experience. But with the ownership of a customer’s personal data comes responsibility.

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