Service 2020: The changing face of retail

THE way consumers buy goods, and how they are served by retailers, will continue to be shaped by mobile technology in the coming decade.

This is a key finding of 'Service 2020: Megatrends' for the decade ahead, a major report on future trends in customer service from business advisers BDO and the Economist Intelligence Unit.

Technology giant Apple, the pioneer of the game-changing, über-trendy mobile gadgets the iPhone and iPad, is seen as a leader in the way it has changed the concept of the retail store.

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