Green light for transport’s colour-coded identity
West Midlands Transport (WMT), the brand for the region's bus, rail and tram services and cycling initiatives, has launched a single identity which it hopes will be part of its journey to a successful integrated system.
Each has its own distinctive livery – orange for trains, blue for trams, red for buses, green for bikes – centred on the WMT diamond logo.
"Branding is not merely dressing, it is about more people using public transport in an easy way," said West Midlands Mayor Andy Street.
"For the first time we will ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...