Green light for transport’s colour-coded identity
West Midlands Transport (WMT), the brand for the region's bus, rail and tram services and cycling initiatives, has launched a single identity which it hopes will be part of its journey to a successful integrated system.
Each has its own distinctive livery – orange for trains, blue for trams, red for buses, green for bikes – centred on the WMT diamond logo.
"Branding is not merely dressing, it is about more people using public transport in an easy way," said West Midlands Mayor Andy Street.
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