94 redundancies as administrators shut famous direct sales business
A Birmingham direct sales company for household goods has gone into administration.
Betterware has made 94 redundancies after tough trading conditions led to cashflow problems, forcing the 90-year-old company into administration.
The company is a sister company of Kleeneze, which was placed into administration on 12 April, one day before Betterware's announcement. It moved from London to Birmingham in the 1980s.
The news comes after a petition to wind-up the business was made by HM Revenue and Customs earlier this month.
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