Service 2020: Social media – The new consumer watchdog

THE unstoppable rise of social media will force companies to provide better service and be more transparent in their business dealings, according to new research from business advisers BDO, written by the Economist Intelligence Unit.

The 'Service 2020' report says websites such as Facebook, YouTube and Twitter – coupled with search engine powerhouse Google – will only increase their influence over the coming decade.

The research finds that almost half (46%) of businesses expect that increased use of social m... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...