Service 2020: People vs Technology – Customers want the human touch

FORGET innovation, data collection and personalised tracking, nearly 70% of businesses put people at the top of the list for what matters most in delivering good service.

Business leaders acknowledge a shift in the future towards processes (18%) and technology (14%) but clearly recognise that good employees are intrinsic to exceptional customer service.

The figures come from Service 2020, a report from accountants and business advisers BDO, written by the Economist Intelligence Unit, which reveals customer service is to... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...