Arena rebrands as curtain falls on Barclaycard sponsorship

Arena Birmingham
A sports and leisure venue in Birmingham is to rebrand following a decision by a major financial services business to pull the plug on its sponsorship deal. From September 1, the Barclaycard Arena – the former National Indoor Arena - will become simply ‘Arena Birmingham’. The rebranding follows the decision by Barclaycard – first announced last year - to end its long-term deal for the naming rights to the arena. The move is part of a review of the company’s sponsorship strategy, across both Barclaycard and the broad... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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