Papermaker backs sustainability with store art installation

CUMBRIAN papermaker James Cropper has teamed up with long-standing client Selfridges for a dramatic art installation to promote sustainability in the fashion industry.

The large-scale sculpture, unveiled in all its glory to shoppers on February 27, depicts two hands made from thousands of coloured paper cubes and is on show at the Exchange Square Manchester store of the luxury retailer – for whose signature yellow shopping bags Kendal-based James Cropper provides the paper.

The ‘hands of industry&r... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...