North West Manufacturing: Training focus drives Evoque’s success

THE global popularity of Land Rover's Evoque model shows North West manufacturing at its very best.

In less than three years employment at the company's Halewood factory has trebled to 4,500 as the so-called 'baby' Land Rover has become a major success story at home and abroad. Demand has been so strong that in August the plant  switched to 24-hour working for the first time.

So far around 90.000 Evoques have been sold - 80% of which are exported as far afield as China and the US.

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