Two major retailers trial strategic alliance in Liverpool and Midlands
A collaboration between retailers The Range and Deeside-based Iceland Foods is being trialled in Liverpool and the Midlands.
The fast-growing UK retailers have agreed a strategic alliance that will introduce Iceland’s food offer into The Range’s home, garden and leisure stores.
The alliance will initially see the opening of Iceland store-in-stores within three The Range stores in The Midlands and Liverpool: these will carry the complete Iceland Foods range and will be supplied by Iceland, though staffed and operated by The R... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...