Beauty brand blends business strategy to target new overseas markets
Code Beautiful, a Manchester-based beauty brand, has its sights set on expanding to the US and South Korea after success in exporting across Europe.
The business has been creating beauty products, including mascara and lip-plumping treatments, since 2014.
Its vision is to create products that beauty fans cannot live without, four of their products won Beauty Shortlist awards in 2018.
The firm products are sold online via its website, as well as through retailers like Beauty Bay and Harvey Nichols.
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