Beauty brand blends business strategy to target new overseas markets

Sarah Cross
Code Beautiful, a Manchester-based beauty brand, has its sights set on expanding to the US and South Korea after success in exporting across Europe. The business has been creating beauty products, including mascara and lip-plumping treatments, since 2014. Its vision is to create products that beauty fans cannot live without, four of their products won Beauty Shortlist awards in 2018. The firm products are sold online via its website, as well as through retailers like Beauty Bay and Harvey Nichols. It started working with t... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...