Design agency has put together website for Bee in the City art trail
Greater Manchester agency Cornerstone Design & Marketing has developed the website to promote the Bee in the City public art trail in Manchester this spring and summer.
Bee in the City has been put together by Wild in Art and Manchester City Council and is expected to be one of the major events of the summer in Manchester.
The trail features over 80 giant bee sculptures created by professional and emerging artists at locations across the city.
The aim is to showcase creativity, education, civic pride and the city’s landmarks to residents and visitors alike, boosting engagement, community cohesion, visits, business and tourism.
The Bee in the City website developed by Oldham-based Cornerstone, beeinthecitymcr.co.uk, places user-experience (UX) to the fore with easy navigation and clear calls-to-action.
The website is also mobile-optimised and utilises Google API integrations and social media integrations to provide a positive user-journey.
It displays information about the sculpture trail, sponsors, artists, events, news and contacts.
The design reflects a broad range of users including schools, businesses, sponsors, parents and children.
Developer Mubarak Panti said: “The website is a bespoke-built, handcrafted WordPress website which utilises high levels of customisation.
“This helps to enhance the website’s functionality whilst make using user-experience clean, simple and enjoyable for both the web visitor and administrator.
“The site was launched on our dedicated web server which is built for speed and handling high volumes of traffic.
Cornerstone graphic designer Nicola Adamson also worked on the website with brand assets from Wild in Art.
She helped create an engaging, clearly designed and consistent website.
Traffic to the website is boosted by social media, PR and other marketing techniques with the events gaining coverage in the local media.
Bee in the City is one of Manchester’s biggest-ever public art events with a calendar of activities through the spring, summer and autumn.
It also supports the Lord Mayor of Manchester’s We Love MCR Charity, which helps residents, community groups and good causes.
The worker bee appears in Manchester’s coat of arms as a symbol of hard work, energy and creativity. Bees play a vital role in wild and urban environments by pollinating flowers.
Cornerstone has previously worked for Wild in Art on a variety of projects across the UK and in New Zealand, and a website for the Snowdog Art Trails.