Two new giant screens come to life next to Mancunian Way

Two new giant advertising screens which dominate one of Manchester’s busiest roads have been turned on.

Media firm Ocean Outdoor has opened a new office in the city taken on more staff and launched the city’s first ever Two Towers digital out of home (DOOH) structure overlooking the Mancunian Way.

Audi and JD Sports are featured on the electronic billboards which will reach an audience of 3.6 million people along the elevated section of the A57.

The double-sided towers can be seen in both directions on Manchester’s busiest inner-city motorway route.

Ocean has also launched the new Gateway Piccadilly, on the principal route to Piccadilly Station, and has installed its pioneering vehicle detection technology on two roadside screens in London Road and Princess Road.

The launch of Two Towers Manchester brings the number of handpicked screens Ocean operates in the city to 14.

Ocean has extended its smaller full motion network, called The Loop, to 40 screens, offering a combined city centre audience of 19.4 million.

Connecting much of this infrastructure is SimplyFi, Ocean’s fast and free wifi network connecting The Loop with screens in key retail and entertainment districts.

Richard Malton, Ocean chief marketing officer, said: “Out of home has made huge strides in Manchester over the past seven years, replacing static posters, outdated street furniture and old purchase models with dynamic screens, highly improved technology and the ability to purchase screen time according to the moment, the day-part or even what vehicle people drive.

“The Two Towers Manchester is another milestone in the evolving story of world class digital out of home which is designed to anticipate the needs of a smart, globally connected modern city that’s really on the move.”

As Ocean expands its footprint in Manchester, the premium out of home media owner has opened a new office in Charlotte Street which is managed by regional sales director Keith Crisp. Account manager Scott Webster has also joined Ocean Manchester in a regional sales role.