Special report: E-commerce – Brand and the power of social media
Debbie Klein, one of the leading figures in the world of marketing, perfectly summed up the power of social media and the brave new world consumers and retailers now inhabit.
Writing for industry bible PR Week in October the chief executive of Engine Europe and Asia Pacific, revealed: “Facebook and Snapchat alone account for 18 billion video views daily, as social media influencers have become the brand ambassadors of choice.”
In this world of celebrity it’s a trend that the new generation of e-retailers is already exploit... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
