O2 renews sponsorship of string of music venues in £70m deal

The 10-year deal is thought to be worth about £7m a year
O2 has renewed its sponsorship of music venues across Britain in cities including Birmingham, Leeds, Sheffield, Manchester and Liverpool in a deal worth around £70m. The agreement sees the mobile phone operator retain the O2 Academy naming rights to the music venues in 13 cities, The Guardian reported. The 10-year deal, struck with Live Nation and Academy Music Group which own the venues, is thought to be worth about £7m a year. Nina Bibby, chief marketing officer at O2, told The Guardian: “The Academy venues are local v... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...