B2B International Awarded 2018 Achievement in Customer Excellence For Its Approach To Win / Loss Research

13th Annual ACE Awards Recognize Outstanding Programs and Performance in Customer Experiences

B2B International, the world’s most experienced b2b market research company, has been awarded a 2018 Confirmit ACE (Achievement in Customer Excellence) Award in the B2B category. This honour demonstrates B2B International’s exceptional commitment and unique approach to using Voice of the Customer insights to drive change. In particular, it recognises B2B International’s approach to b2b win / loss research and the impact that this approach has had for its clients.

Confirmit’s ACE Awards program was established in 2005 in order to honour their clients’ dedication and distinct contribution to achieving universal customer excellence. As a recipient of a Confirmit ACE Award, B2B International has demonstrated its continuous drive to improve its clients’ businesses through the practical use of customer and market feedback. B2B International earned the Confirmit ACE Award based on the development and impact of its win / loss research approach using the Confimit Horizons platform.

“We are very proud to be a recipient of a 2018 Confirmit ACE Award, as it reinforces our dedication to always thinking of new ways to bring the voice of the customer into our client’s businesses” said Nick Hague, Director, B2B International. “We have tailor-made our win / loss approach alongside Confirmit, and it has proved to be very effective over the last year.  The ACE Award is a great recognition of this work, and motivates us to continue innovating, to deliver real impact for our clients.  Confirmit has been a great partner in helping us realise this.”

“We are delighted to honour B2B International with a 2018 Confirmit ACE Award as they have proven time and again their prowess in the Customer Experience field,” said Ken Østreng, President and CEO of Confirmit. “Their approach to using customer feedback as part of a win /loss program demonstrates an innovative approach to understanding their audience, as well as a profound commitment to improving the businesses that they work with.”

For more information about B2B International and customer experience research please visit https://www.b2binternational.com/research/services/the-voice-of-your-customer-loud-and-clear/.




About Confirmit ACE Awards
The ACE (Achievement in Customer Excellence) Awards program was established in 2005 to recognize outstanding achievement in customer excellence. Receiving a Confirmit ACE Award is a distinct honor that demonstrates both rigorous application of customer experience processes and outstanding performance as measured by those processes. All Confirmit customers are eligible for Confirmit ACE Awards for their company, business units, or segments of a business. To be eligible for a 2018 Confirmit ACE Award, organizations must have conducted one or more Voice of the Customer surveys between January 1 and December 31, 2017. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a 6-month period during the eligibility period. For more information on awards criteria, visit www.confirmit.com/ace-awards.


About B2B International

B2B International is the largest specialist business to business market research agency in the world. It has offices covering Europe, North America and Asia and specializes in developing bespoke market research solutions for global clients, including 600 of the world’s largest 1,500 companies among its client base.  Visit   for more information on its award winning win / loss approach


About Confirmit

Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. The company has offices in Oslo (headquarters), Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, British Standards Institution, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, KeepFactor, Morehead Associates, Nielsen, Research Now, RS Components, QRS, SSI, Sony Mobile Communications, and Swisscom. Visit www.confirmit.com for more information.